Smooth, rounded, and extra creamy

In a world where sharp edges and rigid lines dominate, there’s something deeply comforting about softness. Typefaces, like food, can evoke texture and taste, some crisp and clean, others rich and velvety. Mae Soft is the latter: a rounded, friendly sans-serif that feels as inviting as a ripe peach or a spoonful of fresh cream. Designed to be warm and approachable, it’s the perfect choice for themes that celebrate nature, nourishment, and the simple pleasures of life.

Where its sibling, Mae, excels in silent efficiency, Mae Soft embraces a more expressive role. Its curves are generous, its strokes smooth, with none of the harsh angles that might interrupt the eye. The rounded terminals and open apertures give it an organic, almost handmade quality, like the imperfect beauty of a hand-rolled pastry or the gentle undulations of a sunlit meadow. This is a font that doesn’t just deliver a message; it enhances it with a sense of tenderness.

Mae Soft performs best where communication benefits from warmth and clarity. It adds a gentle human presence without becoming ornamental or excessive. The typeface strikes a delicate balance between wholesome and decadent, retaining softness while still feeling confident and precise. Its tone remains friendly yet controlled, making it suitable for work that requires approachability without sacrificing professionalism.

Available in nine weights, from a whisper Thin to a satisfyingly plump Black, Mae Soft adapts to any tone. The heavier weights feel lush and creamy, perfect for headlines that need a touch of indulgence, while the lighter styles retain an airy, natural elegance.

Beyond its aesthetic charm, Mae Soft is built for function. Its large x-height and open counters ensure legibility even at small sizes, whether printed on rough recycled paper or glowing on a tablet screen. The character set is expansive, covering all Latin-based languages (except Vietnamese) and including extras like small caps, four sets of figures, discretionary ligatures, alternate characters, circled numerals, arrows, pointers. Even tiny ♥ ideal for adding a dash of sweetness to any project.

Mae Soft doesn’t shout. It invites. It’s the typographic equivalent of biting into something perfectly ripe, or the first sip of a velvety soup. For brands and designers working with themes of nature, food, and organic living, or anything that begs to be described as juicy, creamy, or delicious. This is a font that doesn’t just communicate. It delights.